How to Sell at Craft Fairs Successfully
Over the years of running my business, Ruby Tuesday Knits I have learnt a lot about how to sell at craft fairs. It can be tough, and you really don’t want to be spending a lot of money on craft fair stalls only to not sell anything. So here are my top tips. Please let […]
Over the years of running my business, Ruby Tuesday Knits I have learnt a lot about how to sell at craft fairs. It can be tough, and you really don’t want to be spending a lot of money on craft fair stalls only to not sell anything. So here are my top tips. Please let me know if you have any tips of your own about how to sell at craft fairs!
If you want more advice, then The Craft Seller’s Companion makes an excellent read and is packed with useful tips on getting started in the crafting business.
The Handmade Marketplace Book
To start with I strongly recommend taking a look at The Handmade Marketplace. Now in it’s 2nd edition, this book has been a great resource for me – it’s full of useful tips that have helped my knowledge along with the tips below learnt from my market training.
Top tips: how to sell at craft fairs
1. Have the right selling technique Stand up. Don’t even bring a chair if you can. Engage with your customers. When they come past your stall greet them with a big friendly smile and say hello. There is nothing worse than a craft person sitting in their chair ignoring all the customers. It can actually be quite intimidating. So make sure you greet all your customers, and then leave them alone and give them some time to casually browse your craft stall. There is no need to try the hard sell at this stage.
2. Price everything
I cannot tell you how invaluable it is to price everything. No prices makes people think your products are expensive. You MUST price everything. A general rule of thumb is that if someone sees a price on your stall and keeps browsing, that means the price is OK with them. If the price is too high, they’ll walk away as soon as they read it. This is probably one of the biggest key points when learning how to sell at craft fairs and is also the one most craft sellers struggle with. Be proud of your pricing not scared of it!
3. Have products of various values
Having some products that are lower in cost will attract more sales and encourage people to purchase from you. If you know you are attending a craft fair with lots of children, such as a school fair, make sure there are things that the children can buy with their pocket money. To make more money, you can offer discounts for buying more than one small item, e.g 3 for 2 on gifts under £5.
4. Decorate your stall and add height
Height on the stall is the most important thing. If you have a tablecloth, use shoeboxes under the cloth at the back to add height. You’ll want to build up a good stock of decorative and layout items for your stall. For example baskets which you can stuff full of cushions and smaller stock. Or pretty trays where you can display brooches and jewellery. Use battery operated fairy lights around your stall.<